Let’s See What’s Possible: Global Partners Program Relaunch

HCP Cureblindness is excited to relaunch its Global Partners Program effective immediately. The program invites individual ophthalmologists and ophthalmology practices to join HCP’s mission to eradicate treatable and preventable blindness across the globe. HCP believes everyone should have access to high-quality eye care regardless of where they live.

The Global Partners Program is a renewable, annual program where ophthalmologists and ophthalmology practices donate a certain amount of money each year to fund sight-restoring surgeries in sub-Saharan Africa and South Asia supported by HCP Cureblindness. Annual giving levels range from $10,000 to $50,000.

A customizable Global Partners fundraising page allows practices to easily share the program with patients, allowing patients to contribute and increase the practice’s program level. During the program relaunch, HCP Development staff are available to help customize a practice’s giving page. Practice and patient donations will be combined to determine a pledged practice’s Global Partner level.

Program benefits include curated storytelling assets and branded materials to easily share the practice’s philanthropic participation with patients. Based on one’s partnership level, HCP Marketing will digitally deliver storytelling assets (stories and high-resolution images) quarterly, bi-annually or annually to use on practice websites, in newsletters and/or on social media channels. The higher one’s level, the more stories one receives.

Global Partners also receive a welcome kit, a printable program brochure, a full-color poster and a desktop award. All Global Partner names will be listed in the annual report and recognized on a dedicated Global Partners web page.

There is no limit to how many practices may participate.

Research shows that 85% of consumers have a more positive image of a product or company when it supports a charity they care about. In fact, a new policy paper released by the Seva Foundation found that investing in eye health produces the best results with $1 invested yielding $36 in benefits–six times greater than the typical development intervention.

The Global Partners Program helps support direct patient care in HCP’s core countries (India, Nepal, Bhutan, Ghana and Ethiopia). While a vast majority of surgeries performed reverse blindness from cataracts, HCP and partners also perform cornea transplants and trachomatous trichiasis (TT) surgeries.

“The generosity of participating doctors and practices will change the trajectory of thousands by allowing patients to regain their lives by restoring their sight,” says K-T Overbey, CEO of HCP Cureblindness. “As an advocate of eye health, our global partners are living their mission by committing to help not only their own patients but also patients they’ll never meet.”

Sign up here or contact Allyson Levin at [email protected] or (561) 573-4544.